ATTN:
I am not the Ex-Red Sox pitcher that was recently arrested in Florida. Same name, different person.
Hello! I'm Austin Maddox
I am a digital marketing consultant passionate about developing strategies with a multi-channel media approach to promoting products, services and brands.
I am experienced with a wide array of digital content production tools and possess a high level understanding of complex digital advertising solutions within social & programmatic spaces.
My strengths include an extensive knowledge of strategy, digital content production, traditional and digital marketing, programming for social media platforms and execution of awareness programs.
Austin Maddox
DIGITAL MARKETING & SUCCESS STRATEGIST
Phone:
512-217-1358
Email:
Location:
Waco, TX
EXPERIENCE
Aug 2022 - Present
Client Success Strategist
AUDACY, INC.
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Build and maintain strong relationships with clients to ensure their ongoing satisfaction and success with the company's products or services.
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Act as a liaison between clients and internal teams, advocating for the client's needs and ensuring that their expectations are met or exceeded.
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Develop and execute strategic plans to achieve client goals, such as increasing user engagement, improving conversion rates, or driving revenue growth.
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Provide training and support to clients to help them effectively use the company's products or services, and identify opportunities for further education.
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Monitor and analyze client data to identify trends, patterns, or areas for improvement, and provide recommendations for optimizing client success.
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Proactively communicate with clients to keep them informed about new products, features, or services that may be of interest or benefit to them.
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Identify opportunities for upselling or cross-selling additional products or services to clients, and work with sales teams to execute on these opportunities.
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Manage client expectations and ensure timely resolution of issues or concerns, collaborating with relevant internal teams as needed.
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Maintain accurate and up-to-date client records and activity reports, and use these to inform strategic decisions and client interactions.
Oct 2021 - Aug 2022
Digital Campaign Manager
AUDACY, INC.
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Partnered with the sales team to develop and execute digital marketing campaigns across multiple channels, including Display, Email, Podcast, OTT Streaming, Social Media, PPC advertising, and SEO.
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Accountable for ownership of the post-sale process, ensuring full and complete delivery of all digital campaigns including order entry, fulfillment, optimization, and reporting. Presented campaign performance results to stakeholders.
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Collaborated with internal teams, such as creative, to develop compelling campaign content and assets that resonate with target audiences.
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Maintained accurate and up-to-date campaign records and activity reports, and used these to inform strategic decisions and campaign optimizations.
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Utilized AI and digital marketing automation tools to streamline campaign workflows and improve performance.
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Communicated in a clear, professional and efficient manner between sales teams and fulfillment teams to ensure client campaign execution and performance meets or exceeds standards.
Apr 2018 - Oct 2021
Digital Operations Director
CUMULUS MEDIA
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Oversaw day-to-day operations and execution of all digital creative, display advertising and social media campaigns for 6 distinct radio station brands.
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Managed a team of digital content producers to bring promotional, programming and sales concepts to life through graphics and video.
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Worked collaboratively with sales, promotions and programming departments to ensure all digital campaigns are executed accordingly and optimized to KPIs.
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Acted as the primary liaison with all third-party vendors (social media, podcast, mobile app, programmatic display, etc.) to achieve order fulfillment.
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Generated & analyzed digital campaign reports from multiple platforms, identified areas for optimization and provided recommendations to clients.
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Planned & executed digital coverage of on-site events, producing high quality event recap videos and marketing materials for sales teams & clients.
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Stayed current with emerging digital technologies and trends, and recommended solutions to enhance operational performance.
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Advised and coached clients, management and sales teams to amplify their understanding and application of digital media best practices.
Jan 2016 - Mar 2018
Senior Account Manager
MOASIS
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Acted as a creative, solutions-oriented leader to deliver expert industry insights, strategic partnership opportunities and innovative solutions for advertisers.
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Partnered with sales team and acted as a strategic campaign designer, crafted RFP responses, and ensured accuracy and compliance with all client requests.
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Determined optimization strategies based on targeting and creative in order to increase advertiser effectiveness in achieving brand awareness and/or KPIs.
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Ensured asset collection, asset compliance and on-time campaign launch by interfacing with clients and internal ad operations & ad trafficking teams.
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Worked with ad support team to monitor campaign delivery and contract compliance, ensuring full revenue recognition and client objective success.
Completed in-depth post-campaign analysis and reported findings by delivering client-friendly wrap-up reports.​
Aug 2014 - Jan 2016
Digital Marketing Manager
IDENTITY MEDIA SERVICES
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Led the strategic planning of digital and social media campaigns & presented digital media solutions to current and potential clients.
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Interfaced with clients and stakeholders to gather relevant information as required to understand and execute client objectives, business goals and KPI's.
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Performed hands-on execution of omni-channel digital marketing campaigns including social media, pre-roll video, display, email, SEO & PPC.
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Worked with internal team members and 3rd party vendors to monitor delivery, interpret results, and report key findings and recommendations.
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Produced digital content for brand blogs, email newsletters and social media accounts.​
Nov 2013 - Aug 2014
Digital Ad Operations Manager
MOROCH
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Collaborated with digital media strategist and internal teams to ensure delivery of all cross-platform digital and mobile ad campaigns from start to finish.
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Led the monitoring, generation and analysis of campaign delivery reports and helped ensure ongoing campaigns were on pace to meet their goals.
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Assisted in the refinement and management of existing processes, including online insertion orders, campaign delivery reports and inventory management.
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Ensured deployment accuracy, troubleshooted creative issues and performed regular client-friendly campaign reporting to account management teams.
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Designed new internal workflow forms and reporting processes where needed and trained team members and staff on implementation.
Jun 2011 - Nov 2013
Senior Traffic Manager
MOROCH
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Worked with account service to determine which creative would run for each schedule and followed appropriate procedures to secure approval for trafficking.
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Generated traffic instructions for all campaigns indicating what, when and how to run spots for Radio, TV & Digital Display Media.
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Coordinated with agency production team and national vendors as to when creative would be available for shipping and distribution.
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Maintained records for billing and talent & residual usage.
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Contributed to Moroch's external traffic system design.
EDUCATION
2011
THE UNIVERSITY OF NORTH TEXAS
Bachelor of Business Administration
(Marketing)
G. Brint Ryan College of Business
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Vice President of the Student American Marketing Association
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Winner - Murphy Center for Entrepreneurship Idea Competition
EXPERTISE
Deployment of AI Tools
With experience in deploying AI tools, I have successfully led multiple projects to implement AI solutions that enhance business operations, streamline processes, and drive growth. From identifying business needs and selecting the appropriate tools to developing and executing deployment strategies, I am committed to delivering results that exceed expectations.
Digital Marketing Services
As a digital marketing specialist, I have a proven track record of developing and implementing successful strategies across a range of industries. From SEO and PPC to social media and email marketing, my expertise in digital marketing services can help businesses to increase their online visibility, attract and engage customers, and ultimately drive conversions and revenue.
Digital Content Production
With a passion for creating engaging and impactful content, I have honed my skills in digital content production to deliver high-quality results for businesses. Whether it's video, graphics, copy or web design; I have the expertise to deliver content that resonates with audiences and drives results.
CLIENTS & BRANDS I'VE WORKED WITH
